All Bright Collection Review

Beautycounter is back and rebranded as COUNTER! Read my updated 2025 blog post about it here.

I’m sharing my review of the Beautycounter, now Counter, All Bright Collection – these clean products will brighten your skincare routine!

The All Bright C Serum is one of my favorite skincare products (and it’s award winning and a #1 best seller). Beautycounter has now rebranded to Counter, and some of the products in this post have since changed. The packaging is no longer bright yellow (so sad!) but rather a calming gray.

And the serum now has some glowing friends! Meet the expanded All Bright Collection. The brand new All Bright line is designed to deliver brighter skin with the help of high-performing, safer ingredients.

You probably hear the term “bright skin” thrown around frequently, but was does brightening actually mean? It’s not about lightening, rather it’s all about delivering a healthy-looking, lit-from-within-glow.

One thing I love about this line is that you can incorporate these products into your existing routine, as they are all designed for use with most skin types.

Today I’m sharing all about the All Bright Collection, and how you can incorporate these innovative, safer skincare products into your self-care regimen.

All Bright Beauty Collection Review

All Bright C Serum

Originally created as the morning sister product to the Overnight Resurfacing Peel, this ultra-potent vitamin C serum with turmeric and camu camu instantly brightens skin and helps even skin tone. The antioxidant-rich formula also helps defend skin from the damaging effects of environmental stressors, too. It’s Counter’s #1 award-winning product for a good reason: people LOVE how it looks and feels! (I also really love the scent.)

Key Ingredients:

10% Vitamin C Blend:
- 5% Tetrahexyldecyl Ascorbate (Vitamin C): Antioxidant that reduces the appearance of dark spots and boosts skin brightening. Helps support skin’s natural production of collagen to reveal more youthful-looking skin.
- 5% Bis-Glyceryl Ascorbate (Vitamin C): Moisturizes skin while providing antioxidant benefits known to protect skin from damaging environmental stressors. Helps improve the appearance of fine lines and wrinkles.
Turmeric Root Extract: Antioxidant defense helps to improve skin radiance by evening skin tone and helping improve the appearance of fine lines and wrinkles.
Camu Camu Fruit Extract: This powerful antioxidant helps reduce the appearance of dark spots, while brightening, to visually improve signs of skin fatigue.

Benefits:

Brightening: a unique blend of two ultra-stable forms of vitamin C delivers a supercharged 10% potency
Dark spot prevention
Glow-boosting: leaves skin glowing and promotes an even skin tone
Antioxidant protection

How To Use: After cleansing and toning, apply to face, neck, and décolletage every morning before moisturizer. It can be layered over another serum in your regimen if desired. (Use your regular serum first and follow with ABC.)

Cost: $90

All Bright Brightening Facial Oil

This citrus-scented facial oil is my favorite to add on in the winter months. It locks in all the steps before and smells DIVINE. Lightweight and silky smooth, our proprietary blend of oils is designed to help hydrate and improve the appearance of skin radiance. Omega-rich marula oil provides intense hydration, while antioxidant vitamin C helps brighten and even skin tone.

Key Ingredients:

Vitamin C: helps visibly brighten skin
Avocado Oil: rich in vitamins B, D and E for intense hydration
Black Currant Oil: rich in omegas to help aid in healthy skin barrier function

Benefits:

Hydration with antioxidant protection
Brightens skin
Evens skin tone

How to use: Always apply facial oils as the last step in your routine or anytime you want a little more hydration. Either apply gently on top of moisturizer or put a few drops into your moisturizer, mix, and apply together.

Cost: $76

How These Products Fit Into A Regimen

Sample Morning Routine

with the Counterglow line – ideal for combination or more sensitive skin.

Sample Evening Routine

with the Countertime line – ideal for dry or mature skin with an aging focus.

My Review of the All Bright Beauty Collection

I love this line so much! A huge problem I had prior to switching to Counter was an uneven skin tone. I started using the Overnight Resurfacing Peel right away along with committing to a 4-step regimen (I started with Countermatch and then switched to Countertime when it launched.) As the All Bright line was released, I’ve been adding them in and seen great results.

I don’t use everything everyday. I mix it up so I’m getting a little benefits from each a little at a time.

The Brightening Oil I use mostly in the wintertime when my skin is extra dry. And I tend to use the All Bright C Serum more in the summer when I need the dark spot and antioxidant protection. I’ve only recently added the toner, but as someone who loves toners, it’s quickly becoming one of my favorite products!

I tend to use the All Bright products in the morning and then use my Countertime products at night, to stretch them out. They are expensive, so I want to make them last!

If you had to choose just one thing to purchase I would recommend the All Bright C Serum. It has the most potent ingredients, and it’s a fan favorite for a really good reason.