BlogHer ended with an appropriate dose of major social networking – in the form of wild parties!
Guess who made a guest appearance!
Paula Deen herself!! I got to see her speak on behalf of Wal-Mart. She’s just like you’d imagine her!
After lunch I appropriately went to a session on Food Blogging led by:
Some notes + blogs from the discussion on food blogging during the recession:
- Keep the fat on chicken stock to preserve it from air and bacteria
- Use whole spices – they last longer, are cheaper and taste better!
- $5 Dinners
- Once A Month Mom (if you make things in advance and freeze them, she would love to feature your recipes!)
- The Perfect Pantry
- Food Blog Search =a search engine of tons of food blogs for recipes!
The final session of the day was on the FTC regulations that are likely being passed to include blogs. The big ticket item is that all compensated posts – in the form of monetary payment, free sample or giveaway – must be disclosed to the audience. So that means if you get a free box of cereal from a PR company, you are required to let your readers know it was a free sample in the review. This hopefully minimizes any assumptions your readers might have about the product given that it was free compared to if you had bought it yourself and protects you and your readers from liability suits. I’m thinking of adding a disclaimer to KERF to remind you all that….
- I only review products that I feel fit with my “eat real food’” (or pretty darn close to it) theme.
- I almost always (and I say almost just in case I forgot sometime) say that products were given to me for free to try out.
- I absolutely would not write a good review about a product simply because it was free – my reviews are always my own opinions and while I have gotten a few “bad” products that I chose simply not to blog about, I always give my honest opinion.
- I do not accept payment to write good things about a product. If I like something, I really do like it.
- I believe firmly in keeping the integrity of my blog and would never compromise my beliefs and standards for the sake of a payment.
There was actually some discussion about freebies on blogs at the sessions, and it seemed there were several in the room that were very much against giveaways, product reviews and all freebies. As you guys know, these are a huge part of the food blog world, and I feel that being able to sample products and give opinions is a great way to give you guys an idea of what is good and what is just “meh.” I like reading your reviews too!! There seems to be a negativity against products in the BlogHer community that was very evident today. (FYI, to join their ad network, they have very strict guidelines about free samples and giveaway and where they can go).
I had a mini breakdown at the end of the session. I felt that everyone in the room was against me and KERF because I review products and took it too personally. Afterwards I talked to Lisa Stone, CEO and founder of BlogHer, and she assured me that product reviews have their time and place and our blogs serve as a medium to deliver them. After talking to Lisa, I felt much better. It wasn’t the best way to end the conference though What do you guys think about product reviews and giveaways on blogs? Do they enhance or cheapen the community?
After a quick change of clothes, I met Jenn back in the ballroom for the closing keynote on the future of media. She had snagged a few huge cookies for snack time! I had just brushed my teeth, but these were too good not to nibble -
After the keynote we went to the closing cocktail party. Another disappointment!! Remember how last year it was in Macy’s!?! Tonight was just a repeat of last night – more fried food and not much of a dinner. I don’t know if it was BlogHer or the hotel, but bummer.
I got a glass of Merlot that hit the spot
Thank you so much Roni for treating us!!!
We started with some edamame and seaweed salads
And shared a bit plate of sushi. It was the perfect amount of light food to carry me through
I had one of each kind
Plus one more delicious tempura salmon crunch!
I got covered head-to-toe in glitter!!! Love it!
Now THAT’s WHAT I’M TALKIN’ ABOUT!!!
This was a real party. It should have been the official one!! The hostesses of the event did a fabulous job!
There were sweet Goldfish everywhere I had way too many handfuls.
More sponsor snacks- blurry Hostess
And CHOCOLATE!!! Hershey’s.
Jenn and I got glasses of wine (complimentary!! Sweet!! There sure was enough alcohol this year) and each had a small piece of pizza and a skewer
We stuck around the party gathering swag and waiting for the official swag bags to be released. We got a ton of loot! Chocolate, shampoo, nail polish, glass, makeup, a cute bowling bag.
While we were waiting on the swag, I had readers waiting on my at the hotel bar!! So embarrassed to be late to my own meet-up, but thank you to these awesome ladies for coming in to meet me on such a late night!!
After chatting for a while, we headed up to yet another party – the CheeseburgHer Party in a presidential suite!
I believe McDonald’s was the sponsor!?
It totally smelled (and looked!) like college in there!!
Is this not the most beautiful wine bottle EVER!?
I had to get a little in this plastic stemless glass! But I quickly switched over to water.
Still sparking with pink feathers!
All of my swag – must weigh 25 pounds!
Boy am I tired. I haven’t decided if I’m running tomorrow. I think I’m going to sleep in and rest in this huge comfy bed, but if I wake up early naturally, I”ll go.
Good night BlogHers!