This post is sponsored
Remember back when I hosted a survey about ingredients and natural food dyes? The results are in to share! I found the data fascinating because it gave me a glimpse into your heads. While I realize this is a select slice of my opt-in audience, it’s still cool to see what you think.
You guys already know that I’m big on ingredient lists – could you make it in your kitchen if you had the time, energy and basic equipment? This survey was focused on food dyes. Blue #4? What’s that made of? I have no idea. But if you had a beet, grape skins or turmeric, you could probably grind them up and color a bowl of yogurt pink, purple or yellow (after milking the cow and making the yogurt first of course : ) ) If food scientists can create all these crazy synthetic ingredients, then I am sure they have the creativity to do more with real food.
KERF Survey Background Information
The results from KERF are compared to the larger survey that went out to U.S. moms.
o KERF readership is mostly women. 99% of survey takers on KERF were women. I’m not surprised!
o KERF readers are relatively young. 74% of you are under 35 years old, compared to 45% of U.S. moms. This also doesn’t surprise me since I am under 35 myself : )
o Presence and number of children varies among KERF readers. 61% of you do not have kids. 21% have one, 13% have two and 4% have three.
o KERF readers are likely to be married. 61% of you are married. Wedding bells!
o KERF readers are much more likely to have higher degrees. Only 3% of you did not attend any college (compared to 21% U.S. moms), with 46% having 4-year degrees (28% U.S. moms) and 41% with Master’s degrees or greater (11% U.S. moms).
o KERF readers are more likely to work. 68% of you work full time, compared to 39% of U.S. moms. Similarly, 11% of you are full time homemakers, compared to 31% of the U.S. population. Perhaps this is a reflection of the ability to check in on a blog at work? : )
You guys care deeply about the foods you eat.
This comes as no surprise to me!
-87% of KERF readers are extremely or very invested in knowing the ingredients in the foods they eat (compared to 69% U.S. moms).
-Similarly, 86% of KERF readers read food labels before purchasing a product most of the time or always (63% U.S. moms).
-In line with this, when inquiring whether a product contains naturally derived colors, 92% of KERF readers check the food label (78% U.S. moms).
Unsurprisingly, you all strongly prefer to consume naturally derived ingredients.
–96% feel better knowing your food contains naturally derived ingredients, and 76% feel safer when your kids eat these foods. I think this goes back to the whole “better be safe than sorry” mentality. Why take a risk with ingredients you aren’t sure about if you can choose something with a shorter and more natural ingredient list.
-93% of KERF readers wish U.S. food companies would offer more naturally derived food options, which is in line with the average American mom (83%). (But really, who wouldn’t want their food to be more natural? The best solution is to just eat real food!)
Both KERF readers and the average American mom have positive feelings about naturally derived colors.
-87% of you want the colors of nature reflected in their food (66% U.S. moms)
-83% are willing to spend more on a product containing naturally derived colors instead of synthetics (61% U.S. moms)
-90% are more likely to purchase a food product containing naturally derived colors even if it is less colorful that a similar product containing synthetics (72% U.S. moms). This drives me crazy – why would we need food be colored just for the sake of looks? Dyes in children’s medicine is a good example of this. Mazen doesn’t need his Tylenol to be pink! In fact, I’d rather have it be clear in case it spills, which is does often : )
Your positive feelings toward naturally derived colors have affected behavior.
-Compared to 10 years ago, 76% of you are more likely to buy food containing naturally derived colors (57% U.S. moms). It’s also more available than ever, so this is probably a reflection of that.
-In addition, 83% of you have sought information about food ingredients from sources like manufacturers, regulators, the Internet and friends. (Hello blogs!)
-Of these, 91% read an article about naturally derived foods, 79% watched a news segment about food and 76% conducted a Google search about naturally derived foods.
It is clear to me that you guys are a real-food aware group, and I really appreciate that! It’s interesting to compare you to the sampling of U.S. moms as well – you’re a smart and caring bunch. I stumbled upon this article that suggests the whole nation is caring more about their foods, and that’s great news to hear. Thanks for taking the time to participate in and read this post!