This post is sponsored
The survey is now closed for analyzing!
A pro-natural foods company who wishes to remain anonymous (I don’t even know who the company is!) is doing a field research survey to understand what people (particularly moms) think is important when shopping for food.
Knowing many of you are foodies, moms or both, they wanted to reach out to you guys to participate. They are interested in food shopping behaviors and your opinions on natural food derivatives as food dyes as opposed to using synthetic ingredients to color food. (Think of using purple beet juice to color a food product instead of Blue #2.) Since KERF is all about real food, I thought this would be a good fit. I certainly avoid synthetic food dyes myself.
The survey only took me about 6 minutes to complete and asks questions like:
- How passionate are you about the ingredients found in the foods you eat?
- When shopping for food, what factors do you consider before making a purchase decision?
- How often do you read food labels before purchasing a product at the grocery store?
- Compared to 10 years ago, how have your food purchases changed with regard to artificial colors?
I’m curious to know what you all think. Please take the survey if you have 5 minutes. I’m going to share the results of KERF readers compared to the larger audience as a whole, which I think will be interesting in this age of increasing nutrition awareness. I have a feeling you guys are pretty ingredient list savvy : )